Introduction:
Employee onboarding is not merely a procedural formality but a crucial cornerstone in the hiring process. Beyond its immediate impact on workforce retention and reduced turnover, a robust onboarding process orchestrates a seamless transition for individuals stepping into new roles. The significance extends beyond the realm of employees to include customers. Employing videos on corporate websites or e-commerce platforms emerges as a potent strategy to deepen customer understanding of products, interact with the company, and foster lasting connections. This article delves into the multifaceted benefits of onboarding videos, underscoring their pivotal role in employee orientation and customer education.
Onboarding Videos: An Overview:
The essence of onboarding videos lies in their ability to serve as dynamic tools for employee orientation. These videos offer a comprehensive insight into the company’s ethos, work culture, core values, and essential information that lays the foundation for a fruitful professional journey. By leveraging pre-made videos, organizations can efficiently disseminate crucial knowledge, freeing up managerial resources. It is imperative to note that while onboarding videos complement traditional training methods, they do not seek to replace the invaluable human touch. They integrate a spectrum of multimedia elements, including photos, screen recordings, webcam clips, and more, creating a holistic onboarding experience.
Benefits of Onboarding Videos:
The role of onboarding videos transcends the conventional; they emerge as instrumental in educating customers, particularly for products with distinctive features. In an era where attention spans are fleeting, videos transcend textual descriptions, ensuring customer engagement and fostering a personalized connection with the brand. Simultaneously, for employees, onboarding videos become catalysts for motivation and smoother integration. Noteworthy studies underscore that exceptional onboarding experiences substantially elevate the likelihood of employee retention, thereby establishing a win-win scenario.
Types of Onboarding Videos for Businesses:
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Meet the Team Employee Onboarding Video:
Tailored for remote or extensively onboarding employees, these videos transcend mere introductions. They serve as a virtual handshake, providing insights into team members and departments. Small and large businesses alike can tailor these videos to align with their organizational structures, ensuring a sense of familiarity and connection. -
Knowledge Handoff/Videos for Employees:
In roles characterized by prolonged incumbency, knowledge handoff videos bridge the transitional gap. These videos encapsulate a wealth of wisdom, including recent projects, major tasks, and intricate insider information. The seamless transfer of knowledge ensures continuity and proficiency in the designated role. -
Company Policy Information on Health, Safety, and Compliance:
The traditional approach to policy presentations takes a backseat as training videos emerge as a flexible and engaging alternative. Employees can absorb critical information at their own pace, enhancing comprehension and facilitating agreement. The flexibility offered by videos becomes an asset, particularly in dynamic workplaces. -
Virtual Tours of the Workplace:
Amid the prevailing era of remote work, virtual tours become indispensable tools for fostering a sense of belonging. These tours transcend physical boundaries, connecting employees to the workplace ambiance, even if they may not be physically present. The virtual experience serves as a powerful means to integrate individuals into the company culture.
How to Make an Onboarding Video with Vidbravo in 5 Simple Steps:
Enter VidBravo, an online video editor that simplifies the intricacies of crafting impactful onboarding videos. Embark on the journey with the following steps:
1. Choose a template: Streamline the video creation process with a step-by-step tutorial template or explore the extensive template library. For the creatively inclined, starting from scratch remains a viable option.
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Upload your media: Seamlessly integrate existing branded assets and pre-recorded videos into the editor. Enhance your content by supplementing with premium stock library resources.
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Record your screen and/or webcam: Whether it’s a digital product tutorial or a personal connection through webcam recordings, VidBravo facilitates a comprehensive approach. Capture the essence of your message with these versatile features.
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Customize the project: Unleash your creativity within defined parameters. Personalize onboarding videos by incorporating text styles, voice-overs, and other elements. With the convenience of Saved Brands, maintain consistency with a single click.
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Export your video: VidBravo ensures a swift preview of your onboarding video. Once contentment is achieved, export the final product and distribute it across your network or company platform. Solicit feedback from new employees to continually refine and enhance the onboarding experience.
Video Onboarding Best Practices:
Effectively navigating the realm of onboarding videos involves adhering to best practices that maximize impact:
1. Keep it short and focused: Concision is key. Capture attention by delivering succinct, targeted content that aligns with the audience’s expectations.
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Ensure engagement: Elevate onboarding videos beyond mere information dissemination. Infuse excitement and personable elements, fostering a connection between the content and the audience.
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Include webcam recordings: Humanize the onboarding process by incorporating webcam recordings. Establishing a visual connection enhances engagement, making the content more memorable.
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Personalize videos: Tailor onboarding videos to the maximum extent possible. From branding elements to role-specific information, customization reinforces relevance and resonance.
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Bring others on board: Foster a collaborative spirit by featuring other team members. This not only introduces a diversity of perspectives but also reinforces a sense of teamwork and community.
Onboarding Video Examples to Inspire:
Draw inspiration from these exemplary onboarding video implementations:
1. Metropolitan Airports Commission (MAC):
Elevate the employee welcome experience through a video that not only introduces different faces and departments but also adds a personal touch. Existing employees sharing first impressions creates a relatable and welcoming atmosphere.
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Google:
Reinforce your company’s allure with an introductory video showcasing the campus and the tangible benefits of employment. Creating excitement among potential employees is crucial, and this video exemplifies the art of visual storytelling. -
Tailwind:
Tailwind’s onboarding video introduces new features to customers, providing a self-paced guide for exploration. This approach ensures that customers can derive maximum utility from the product while troubleshooting common issues independently.
Conclusion:
In summation, the instrumental role of onboarding videos in enhancing employee integration and customer education cannot be overstated. As businesses navigate the evolving landscape of workforce and customer interactions, the strategic imperative is to adopt effective onboarding videos. VidBravo emerges as a potent ally in this endeavor, offering an accessible and feature-rich online video editing platform. Embrace the power of onboarding videos to not only streamline processes but also to foster a culture of engagement and connectivity. Continual improvement is essential, and soliciting feedback from new employees represents a valuable practice. Embark on this transformative journey with VidBravo, paving the way for enriched onboarding experiences and sustained success.