A good commercial can make a big impact. It can stay with you long after the initial viewing, and it can change the way you think about a product or service. For these reasons, it’s no surprise that some of the most iconic commercials are also some of the most effective. From Apple’s 1984 ad to Nike’s “Just Do It” campaign, these commercials have not only made an impression on consumers, but they’ve also had a lasting impact on popular culture. In this article, we’ll take a look at some of the best commercial ads of all time and explore what makes them so successful. Whether it’s a clever concept or a starring role for an unlikely product, these commercials have all managed to leave their mark.
- The top 10 commercial ads of all time
- Commercial ads that are funny
- Commercial ads that are heartwarming
- Commercial ads that are inspirational
- The most controversial commercial ads
- The most memorable commercial ads
- The most effective commercial ads
- The best celebrity endorsements in commercial ads
- The best jingles in commercial ads
- The best visual effects in commercial ads
- The best use of humor in commercial ads
The top 10 commercial ads of all time
Commercials are a staple of modern life, and there have been some truly memorable ones over the years. Here are the ten most iconic commercial ads of all time:
10. Nike – “Just Do It” (1988) – This classic Nike ad features a montage of athletes in action, set to the motivating words of track star Carl Lewis.
9. Coca-Cola – “Hilltop” (1971) – This ad showed people of various ethnicities singing “I’d Like to Buy the World a Coke” on a hilltop in Italy. It was a call for peace and understanding during a time of great social turmoil.
8. McDonald’s – “The Show” (2003) – In this ad, an eager little girl stays up late to watch her favorite TV show, only to find that it’s just a commercial for McDonald’s. It’s a clever way to show that McDonald’s is always there when you need it.
7. Apple – “Think Different” (1997) – This ad featured a montage of photos and footage of some of history’s most influential people, set to the inspirational words of commentator Richard Dreyfuss. It urged viewers to “think differently” in order to change the world.
6. Ford – “Built Ford Tough” (2004) – This tough-as-nails ad features Exploration Team leader Steve Fossett driving a Ford truck across treacherous terrain. It really drives home the message that Ford trucks are “built Ford tough.”
5. Burger King – “Subservient Chicken” (2004) – In this hilarious ad, a man in a chicken suit encourages viewers to type commands into a website, and he obeys them all. It entertainingly demonstrates how Burger King can make your fast food experience exactly as you want it.
4. Budweiser – “Whassup?” (1999) – This ad featured a group of friends greeting each other with the phrase “Whassup?” It was catchy, funny, and easy to copy, making it one of the most memorable commercials ever made.
3. Reznor Heating & Cooling – “Lemmings” (1982) – This controversial commercial compared office workers who follow trends blindly to lemmings leaping off a cliff to their deaths. While it sparked outrage, it also generated significant buzz for Reznor Heating & Cooling, making it one of the most effective commercials ever made.
2. Wendy’s – “Where’s the Beef? (1984) – In this now-iconic ad, an elderly woman angrily demands to know where the beef is in her hamburger bun. The tagline was so successful that it became part of pop culture vernacular, and Wendy’s sales increased by 10% shortly after the ad aired.
1 . Avis – “We Try Harder” (1963) – This simple but effective commercial features footage of Avis employees going above and beyond to service customers, set to the voiceover “We try harder… because we’re number two.” It was an incredibly bold move for Avis to embrace their status as second-best, but it paid off in spades by increasing brand awareness and customer loyalty…By owning their position as an underdog, Avis created one of the most effective and iconic commercials of all time.
Commercial ads that are funny
Funny commercials are some of the most memorable and effective ads out there. After all, who doesn’t love to laugh? A sense of humor is disarming and can help to break down barriers, making viewers more receptive to the message of the commercial. What’s more, laughter is contagious. So if a commercial can make people laugh, it’s likely that they’ll remember it and share it with others. This word-of-mouth marketing can be incredibly valuable for businesses, helping to build brand awareness and create a c loyal customer base. Of course, not every commercial needs to be funny. But for businesses looking to make a lasting impression, crafting a funny commercial is certainly worth considering.
Commercial ads that are heartwarming
There’s something about a heartwarming commercial that can really make your day. Whether it’s a touching story about a family coming together or a feel-good message about making a difference in the world, these ads can leave you feeling inspired and hopeful. And in a world that often seems full of negativity, that’s no small feat. Not only do heartwarming commercials make us feel good in the moment, but they can also leave us with a positive attitude that lasts long after the ad has ended. So next time you’re feeling down, why not take a break and watch one of these uplifting commercials? You might just find yourself with a smile on your face.
Commercial ads that are inspirational
There’s something about an inspirational commercial that just gets to you. Maybe it’s the heartwarming story, the rousing music, or the feel-good message. Whatever the reason, these ads have a way of leaving a lasting impression. And while they may be trying to sell you something, there’s no denying that they can also be quite moving. Some of the most iconic commercials of all time are those that are inspirational in nature. From Nike’s “Just Do It” campaign to Coca-Cola’s “The Choice Is Yours,” these ads have inspired people to dream big and strive for more. Whether they’re selling a product or simply trying to make you feel good, there’s no denying that inspirational commercials can be powerful things.
The most controversial commercial ads
Commercials are a staple of modern life, and they come in all shapes and sizes. While some ads are designed to be humorous or heartwarming, others are meant to be controversial. Whether they’re trying to sell a product or make a political statement, these ads always get people talking. Some of the most controversial commercials ever made include Nike’s “Just Do It” ad featuring Colin Kaepernick, Kenneth Cole’s “9/11” ad, and Budweiser’s “Respect” ad. Each of these ads stirred up a lot of public debate, and they all managed to leave a lasting impression on viewers. Whether you love them or hate them, there’s no denying that these ads made a big splash.
The most memorable commercial ads
Commercials are designed to be memorable. They have to be, otherwise, people would quickly forget them and the whole point of the ad would be lost. Some commercials are more successful than others in this regard, however. One commercial that has stuck in my mind is an ad for a car company that featured a man driving through a desert landscape. The sun was setting, and as the man drove, the sky turned from orange to pink to blue. The colors were so beautiful and the scenery so serene that I found myself wanting to go on a road trip of my own. Of course, the commercial also left me wanting to buy the car featured in it. That’s the whole point of an ad, after all. To make us remember the product and associate it with positive feelings. In this regard, at least, the commercial was highly successful.
The most effective commercial ads
There’s no denying that we are bombarded with advertising everywhere we go. From the television commercials we see while watching our favorite shows to the billboards we pass on the highway, it’s hard to escape the constant flow of marketing messages. However, not all ads are created equal. Some are able to break through the clutter and deliver their message in a clear and compelling way. So, what makes an effective commercial?
As any experienced marketer will tell you, there’s no one-size-fits-all answer to this question. The most effective ads are those that are carefully tailored to their target audience. This means understanding who your audience is and what they care about. It also means creating an ad that resonates with them emotionally. We all have different needs and desires, so it’s important to create an ad that speaks directly to those of your target audience.
In addition to targeting the right audience, effective commercials also need to be attention-grabbing. With so much competition for our attention, you need to make sure your ad stands out from the rest. This means using bright colors, interesting visuals, and a catchy slogan or jingle.
The best celebrity endorsements in commercial ads
These days, it seems like every celebrity is trying to sell us something. From clothes to cars to soda pop, it seems like there’s no product that doesn’t have a famous face attached to it. But not all celebrity endorsements are created equal. Some are more subtle, while others are in-your-face obvious. And some are just plain strange. Here are a few of the best (and worst) celebrity endorsements in commercial ads.
Subtle: In this ad for The Guardian insurance, Daniel Craig (aka James Bond) walks through a series of scenes from his movies, each one culminating in a near-disaster that was averted thanks to the help of his trusty guardian angel. It’s a clever way to sell insurance, and Craig’s suave demeanor is the perfect fit for the brand.
In-your-face: This ad for Beats by Dre features LeBron James doing what he does best: playing basketball. But instead of the usual adrenaline-pumping music, we hear James’ heart thumping as he dunks the ball again and again. It’s an effective way to sell headphones, and it also makes you want to get up and move!
The best jingles in commercial ads
It’s the thing you can’t get out of your head. That little melody gets stuck there, repeating on a loop for days. We all know it well. The earworm. And when it comes to commercial jingles, there are some that are particularly adept at getting lodged in our brains. Whether it’s a catchy tune or clever lyrics, these jingles have a way of burrowing in and staying there. Some of the most memorable examples include the “I’d like to teach the world to sing” Coke ad from 1971 and McDonald’s “You deserve a break today” campaign from the 1980s. More recent examples include Apple’s ” Get a Mac” ads from 2006, with their simple yet catchy piano melody, and 2009’s Old Spice “The man your man could smell like” campaign, with its over-the-top visuals and equally outrageous jingle. What all these jingles have in common is that they’re impossible to forget. And that’s precisely what makes them so effective.
The best visual effects in commercial ads
The best visual effects in commercial ads are those that appear seamless and natural. This can be achieved through a variety of techniques, including computer-generated imagery (CGI), live action, and animation. CGI is often used to create realistic environments or characters that would be difficult or impossible to film in real life. Live action is often used for more mundane objects or settings, but can also be used to create surreal or otherworldly scenes. Animation is often used when an advertiser wants to create a specifically stylized look, or when they want to depict something that doesn’t exist in the real world. No matter what the technique, the best visual effects are those that convincingly sell the product or service being advertised.
The best use of humor in commercial ads
One of the most effective ways to reach consumers is through commercials. Advertisers use a variety of techniques to capture attention and create an emotional connection with viewers. One of the most commonly used strategies is humor. A well-crafted joke can help to endear a product or service to viewers, making them more likely to remember the ad and consider using the company in the future. When used correctly, humor can be a powerful weapon in the advertiser’s arsenal. However, it is important to use caution, as jokes that fall flat or are considered offensive can do more harm than good. When executed properly, though, humor can be a highly effective way to connect with viewers and promote a product or service.
Whether you’re looking to create a blockbuster commercial for the Super Bowl or just want to make a video that sells your product online, using some of the best commercials of all time as inspiration is a great way to get started. At Vidbravo, our team can help you take your marketing strategy up a notch by creating powerful and persuasive videos that sell. With Vidbravo, you can easily create professional-quality videos without any prior video editing experience. So what are you waiting for? Try Vidbravo today and see how easy it is to make videos that move people to buy.